Luxury road trips: The 2020s travel trend to keep up with
The pandemic has played a significant part in people leaning towards booking luxury car rental services as they provide a safe, flexible and convenient form of transport. The demand and need for proper sanitisation of vehicles have increased post-pandemic and customers are reassured that health and hygiene mandates are met, both for the car and the chauffeur.
There’s been a notable boost in people’s interest in travel and tourism in the travel and tourism in thelast few months with prolonged travel restrictions and Indians finally being released from their home confinement. As per a McKinsey survey, respondents revealed that traveling had become the second most desired activity with luxury road trips a growing trend in the sector – something that can be attributed to many reasons.
Comfort is the new priority
Not only in India, but tourists worldwide prefer reaching their destinations without compromising their comfort levels. To ensure a smooth road tripexperience, more people are moving towards luxury car rental services – looking for the reassurance that they know where to go in a new city, as well as travelling in style. With a good chauffeur, as a part of a luxury travel service, they could stay stress-free and enjoy the relaxing scenic beauty around.
The global luxury travel market is projected to reach USD 1,737.3 billion by 2027, registering a CAGR of 22.6 per cent during the same period.
Quality wins over price
Though booking a luxury road trip comes at a premium, in 2022, consumers are choosing quality servicesand are prepared to pay the going rate for them too. The price of renting a luxury vehicle varies from place to place, availability, unique features, and mileage.
The pandemic has played a significant factor in people leaning towards booking luxury car rental services as they provide a safe, flexible and convenient form of transport. The demand and need for proper sanitisation of vehicles have increased post-pandemic and customers are reassured that health and hygiene mandates are met, both for the car and the chauffeur.
Accessibility with technological advances
Technology is reshaping the travel industry, including rental transport services. Online booking via a smartphone is convenient connecting consumers with quick access to offers, and rental company services.
Social media, on the other hand, enables many potential customers to discover available luxury road trip services with benefits, offers, and discounts.
Additionally, luxury cars come with all kinds of advanced technologies and tools – that consumers may not find in regular vehicles. More demand for such vehicles is boosting overall sales with luxury car sales in India increasing by 55 per cent between January to June 2022.
Rising demand for personalised travel service
With personalised travel service, people get the chance to choose the service they want with the best high-end rental car that suits them.
Around 36 per cent of travellers will likely pay more to get tailored experience and information. Consumers can book any executive car, including a limousine, Range Rover, sports car, etc. Unlike regular vehicle rentals, luxury options offer limitless selections of car due to the broad categories available in the market. People can explore and select additional offers, including a real-time navigation system, premium leather seats, automated AI tools, etc. A seamless consumer experience like this is only available in luxury cars, attracting more tourists.
The bottom line
Some might choose luxury cars for excellent technical support; some might seek a well-guided tour of the place they’re visiting. A luxury road trip can make a significant difference in the entire travel experience of travellers. It reduces the hassles and inconveniences that come with traveling, therefore, if planned right, the trend will continue to rise.
