Preface - ZorbaBooks

Preface

The 2020s will see the vehicle mobility industry undergo disruption. The IC engine is on its way out and a set of alternate options beckon. The broad direction of change towards green mobility is clear but there is a mine-field of ‘known unknowns’ which must be navigated by the stakeholders in the automotive ecosystem. There are bound to be winners and losers – those who take the right calls will survive. Those car manufacturers who leverage new-age digital technologies ranging from AI,ML, big data and IOT to improve efficiency and user experience stand a better chance of success. And if this was not enough, the industry is seeing changes in customer preferences driven by psychographic and social factors.

These emerging trends have been of great interest to me and have found expression in my articles written during the past couple of years!

Sunil Gupta

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Sunil Gupta