Best Book Influencers in India

Bound by their love for books but divergent in the nuances of their work, both book bloggers and book influencers exert a significant impact on the readers. Bloggers share their inputs on books and authors through the medium of blogs, usually on a website. Whereas book influencers in India post on social media platforms like Instagram about books and related stuff, thus inadvertently  ‘influencing’ the purchase decisions of the readers.

We extend to you, the writer and author, this helpful insight on book bloggers and influencers so you can make an informed decision regarding book promotion. With the help of the information provided below on book influencers in India, decide the one that best suits your book promotion needs and the book genre.

Apurva

Khyati Gautam

Vidhya A. Thakkar

Arpita Bhattacharya

Aayushi

Anvita Patwari

Hari

Mridula

Debdatta Dasgupta

1. Apurva

1. With short form becoming the preferred medium to consume content, how do you attract an audience?

Well, I’ve always wanted our page to stay as close to how we initially started it, just books and conversations about books, be it reviews or recommendations or just sharing my latest book buys. With the popularity of reels and a preference for shorter and quicker captions, we’ve tried our hands at them too, sharing a book recommendation reel, a visit to a bookstore or a book event etc.

2. How many books do you read per year?

It varies every year! On average, it sits around 55-60 books per year.

2. Khyati Gautam

1. With short form becoming the preferred medium to consume content, how do you attract an audience?

When there’s a shift in trend, you tend to find ways to adapt to it. Now I try to make decent short-form content – reels, infographics – to attract the audience.

2. What difficulties do you face as a book influencer in India and how do you overcome them?

Coping with rapidly new trends is challenging. At times, it might get difficult to keep up with negative comments on your reviews.

3. Vidhya A. Thakkar

1. With short form becoming the preferred medium to consume content, how do you attract an audience?

By being direct, honest and creative at the same time. While people love short, quick content, they love to see behind-the-scenes, raw content more. For me, that has always been the key. To be honest, direct and present.

2. How many books do you read per year?

More than 150-170

4. Arpita Bhattacharya

1. With short form becoming the preferred medium to consume content, how do you attract an audience?

I try to remain really true to the kind of books and stories that I am naturally drawn to. I would rather have a very tight-knit and an understanding audience than a large one.

2. How many books do you read per year?

It really depends on the amount of time I am able to devote to reading, which is a hobby for me. I would say upwards of 40-50 books in a year. I prefer to read books slowly and savour each line, emotion and character.

5. Aayushi

1. With short form becoming the preferred medium to consume content, how do you attract an audience?

While I do believe one must change with time, short-form content like reels, is not the preferred medium. I still prefer posting a picture with a cup of coffee and a long-form review.

2. How many books do you read per year?

I used to read 50 books a year but due to work, I now read 15-20 books yearly.

3. What do you do when you’re not reading or making content?

I work as a Digital Marketing Executive at Simon & Schuster India.

 6. Anvita Patwari

1. With short form becoming the preferred medium to consume content, how do you attract an audience?

I don’t really think about it in that way. More than trying to attract an audience, I try to post what I enjoy and hope that people who follow me will enjoy similar content!

2. How many books do you read per year?

I’ve been reading over 100 books every year.

7. Hari

  1. With short-form becoming the preferred medium to consume content, how do you attract an audience?
    I have never thought of it like that. I post what I want; fortunately, that seems to work out for me.

    2. When did you start reading and how has the journey been so far?
    Before Instagram, I used to make annotations and write my thoughts on Goodreads. But Goodreads did not give me what I wanted. When I discovered bookstagram, I decided to take a plunge.

8. Mridula

1. With short form becoming the preferred medium to consume content, how do you attract an audience?
With books, it’s a task! Because the more elaborate a review, the better the chances of a reader picking it up as their next read. However, we need to remember that most people have a short attention span when it comes to social media. My content is now inclined to provide them with soft, crisp and precise reviews of books. I try my best to create an engaging picture that highlights the story’s mood while maintaining the aesthetics.

9. Debdatta Dasgupta

1. With short form becoming the preferred medium to consume content, how do you attract an audience?

I really prefer Instagram both as a user and a consumer. When there’s so much negativity & trolling all over the internet, I find Instagram a much better platform to be on. I think it is best to be genuine and consistent for your audience. I am trying to be more consistent in posting on social media.

2. How many books do you read per year?

I read 220 books a year on average.

Picking the right book influencer/s for your book is a good marketing move to get your book in front of readers. An important point to note when choosing a  book influencer is your book’s genre and the genre influencers are promoting.

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